Name the uses of marketing research.
Answer to relevant Questions1. Should Nick Thomas use marketing research? 2. What components of ZEN’s MIS will Nick Thomas need? Explain how managers should recognize they have a problem. How is a company’s philosophy toward marketing research reflected in its use of marketing research? Explain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another. In what situation would a continuous panel be more suitable than a discontinuous panel? Under what situation would a discontinuous panel be more suitable than a continuous panel?
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