People tend to respond to surveys dealing with topics that interest them. How would you exploit this

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People tend to respond to surveys dealing with topics that interest them. How would you exploit this fact to increase the response rate in a survey of attitudes toward the local urban transit system, in a city where the vast majority of people drive to work or to shop?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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