Premium Corporation believes that there is a market for a portable electronic toothbrush that can be easily carried by business travelers. Premium’s market research department has surveyed the features and prices of electronic brushes currently on the market. Based on this research, Premium believes that $75 would be about the right price. At this price, marketing believes that about 78,000 new portable brushes can be sold over the product’s life cycle. It will cost about $1,170,000 to design and develop the portable brush. Premium has a target profit of 25% of sales.
Determine the total and unit target cost to manufacture, sell, distribute, and service the portable brushes.

  • CreatedNovember 19, 2014
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