Prepare a table similar to Figure 4-5 on page 129. Then place each of these transactions in the appropriate cell of the table:
a. Buy stamps from a postal clerk.
b. Mail a package that involves checking different rates.
c. Send money using Western Union.
Figure 4-5

Transcribed Image Text:

Highly customized Custcmized High dothing Department store sellina Modercte Variability in service Telephone selling low Internet selling Minimal Hgh Moderat ow Minimal Hi standardized Degree of contact with customer