Radio is the only major medium that is nonvisual. Is this a major disadvantage? Thoroughly justify your response.
Answer to relevant QuestionsIn your opinion, will portable digital-audio players (e.g., Apple’s iPod) eventually replace radio? The text described the Internet user as being in a “leaning forward” mind-set compared with, say, the TV viewer who is “leaning back.” Explain what this means and why the distinction is advantageous or problematic ...Following is a lifetime-value analysis framework similar to that presented in the chapter. Perform the calculations necessary to complete row K: Assume that in Canada there are 14 million TV households. A popular TV program, Hockey Night in Canada, aired at 6 p.m. and had a rating of 5.7 and a 10 share. At the 6 p.m. airtime, how many TV sets were tuned into this or ...Television commercials are tested in various stages of completion, including storyboards, animatics, photomatics, ripamatics, liveamatics, and finished commercials (see IMC Focus). What reservations might you have concerning ...
Post your question