In your opinion, will portable digital-audio players (e.g., Apple’s iPod) eventually replace radio?
Answer to relevant QuestionsAs noted in the text, some observers have gone so far as to claim that traditional advertising is on its deathbed and will eventually be supplanted by online advertising. What are your views on this? Can banner ads be effective if less than 0.3 percent of all people click through them? Assume that, 10 years after graduating from your university or college, you are appointed to your school’s Athletics Oversight Committee. The chair of the committee suggests that it would be useful to know the lifetime ...Compare and contrast TRPs and GRPs as media selection criteria. What are your thoughts about the value (or lack of value) of using measures of physiological responses, such as the galvanometer?
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