Read the INNOVATION APPLICATION “Venture Marketing Organization at Starbucks”. What lessons can be learned about the organizational requirements for rapid and effective innovation?
Answer to relevant QuestionsConsider the STRATEGY APPLICATION “The Toyota Way”. Can other companies learn from the Toyota approach to managing its organization, or is the success of the approach unique to Toyota? What are the major approaches to organizing the marketing function for international operations? Discuss the factors that may affect the choice of a particular organization design. What are possible internal and external changes that may require changing the marketing organization design? Enter the phrase “marketing implementation” into your search engine and review the first 20 sites indicated. View several of those representing consultants and agencies offering products and services to support marketing ...Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite expensive and time-consuming. Are there any ways to limit the scope of the audit?
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