Research has shown that only about three out of every four customers are, on average, satisfied by a firm’s marketing programs. Give an example of a purchase you made where you were not satisfied and what the firm could have changed to satisfy you. If customer satisfaction is so important to firms, why don’t they score better in this area?
Answer to relevant QuestionsDistinguish between an attractive opportunity and a breakthrough opportunity. Give an example. In your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities. Discuss how the worldwide trend toward urbanization is affecting opportunities for international marketing. Explain how a firm’s resources may limit its search for opportunities. Cite a specific example for a specific resource. Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing.
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