Review Exhibit 13.1 on the Top 20 U.S. Advertisers. a. Look at those whose advertising went down
Question:
a. Look at those whose advertising went down by double digits from the prior year. Speculate about what might have caused those advertisers’ expenditures to decline.
b. Do the same analysis of those whose advertising went up by double digits from the prior year. What do you suppose might have caused each to go up?
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a Many of these firms are in the midst of weaker economic performance JPMorgan Chase 113 Payin...View the full answer
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