Select one of the direct marketing methods and discuss the decisions that are necessary in developing a strategy for using the method.
Answer to relevant QuestionsSuppose you have been asked to evaluate whether a regional camera and consumer electronics retailer should obtain Internet space. What criteria should be used in the evaluation? Select a company and discuss how sales management should define the selling process. Go to the website of Coca-Cola Inc. (www.cocacola.com). Use the corporate information pages (Our Company, Our Brands, and Around the World) to identify the growth in brands marketed by the company and its geographic ...Assume that you have been asked by the president of a major transportation services firm to recommend a marketing organizational design. What factors should you consider in selecting the design? Visit the web site for 1-800-flowers (www.1800flowers.com). How does this company employ its web site to adapt to a constantly changing environment?
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