Question: Selecting the name for a new product is a critical
Selecting the name for a new product is a critical decision.” What are the essential issues in naming a brand? Conduct some online secondary research to get to the bottom of this issue.
Answer to relevant QuestionsSelect a lifestyle advertising campaign that you think is particularly effective. Write a brief report or make a brief presentation on why you think it is effective. Briefly explain the behavioural stages a consumer passes through prior to making the decision to buy a particular product. Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a case for or against the use of humour. Briefly describe the following media terms: a) Format (of a radio station) b) Broadsheet and tabloid c) Paid circulation and controlled circulation d) Posters and backlit posters (outdoor) e) Clutter and cluster Should the budget determine the media plan or should the media plan determine the budget? Briefly explain and establish an opinion on this issue.
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