Selecting the name for a new product is a critical decision. What are the essential issues in

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Selecting the name for a new product is a critical decision.” What are the essential issues in naming a brand? Conduct some online secondary research to get to the bottom of this issue.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:14 AM

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Selecting the name for a new product is a critical decision. What are the essential issues in

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Everything starts with a name There are good brand names and some ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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