Should an odd or even number of categories be used in an itemized rating scale?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:57 AM

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How many scale categories should be used in an itemized rating scale? Why?
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Should an odd or even number of categories be used in an itemized rating scale?

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Marketing Research An Applied Orientation

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