Should marketers ever try to arouse fear in order to persuade consumers?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:28 AM

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Should marketers ever try to arouse fear in order to persuade consumers?

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Negative fear appeals are usually most effective when only a moderate threat i...View the full answer

Consumer Behavior Buying, Having and Being

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