Should marketers ever try to arouse fear in order to persuade consumers?
Answer to relevant QuestionsWhy do marketers use metaphors to craft persuasive messages? Give two examples of this technique. An antismoking ad sponsored by The New York City Department of Health crossed the line for many viewers. The spot showed a young boy who cries hysterically as a crowd of adults walks by him. The voice over says, “This is ...Many, many companies rely on celebrity endorsers as communications sources to persuade. Especially when targeting younger people, these spokespeople often are “cool” musicians, athletes, or movie stars. In your opinion, ...Observe the process of counter-argumentation by asking a friend to talk aloud while watching a commercial. Ask him to respond to each point in the ad or to write down reactions to the claims made. How much skepticism ...1. Describe Cream Silk’s promotion within the context of the multi-attribute model. 2. Will the people who left with the positive attitude purchase the product? What other factors might influence their behavior in addition ...
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