Some marketing practitioners consider publicity to be too difficult to control and measure. Evaluate these criticisms.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:47 AM

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Some marketing practitioners consider publicity to be too difficult to control and measure. Evaluate these criticisms.

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Publicity is difficult to control because a company cannot always gain press releases and o...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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