Some of the most innovative start-ups have been firms that have dared to buck tradition in their distribution choices, like Netflix.com who distributes rental video through mail from their Website. Select four small businesses and come up with unique distribution systems for them. Beyond the differential advantage, what other advantages might this give the firm?
Answer to relevant QuestionsWhat products could be sold in vending machines that currently are not? What about party sales? Going back to our carwash example, list all the ways you could differentiate your product, price, promotion and distribution from competition. Create a questionnaire that could be used to gather data for your carwash? Use both closed- and open-ended questions. Assume your dry cleaning business is a service that you’ve found the average person will use once a month in your area. You also discovered that customers want to drive less than 3 miles for dry cleaning. Get a map of ...Is there any advantage to making a series of budget schedules, rather than just producing a pro forma income statement and balance sheet? What are the advantages, if any?
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