Discuss some of the reasons a marketer might choose to create a personality symbol or character to
Question:
Discuss some of the reasons a marketer might choose to create a personality symbol or character to represent the company or brand. Analyze KFC's decision to bring back Colonel Sanders as a personality symbol for the brand. Do you agree with this decision?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
Question Posted: