IMC Perspective 9-1 discusses the new Live Ms campaign for Taco Bell. Analyze the creative strategy used
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IMC Perspective 9-1 discusses the new “Live Más” campaign for Taco Bell. Analyze the creative strategy used for this campaign, giving attention to the type of creative appeals used as well as the advertising execution.
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The Live Ms campaign for Taco Bell uses a variety of creative appeals and executions One of the bestknown ads was the Viva Young commercial that debut...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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