Discuss some of the ways technology is making it possible for consumers to avoid advertising messages and
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Discuss some of the ways technology is making it possible for consumers to avoid advertising messages and the impact this is having on the advertising and media industries.
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As discussed in Digital and Social Media Perspective 11 consumers have been avoiding advertising messages for years simply by using a remote control t...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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