Discuss the factors that are leading to the economic growth of China and the market opportunities that
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Discuss the factors that are leading to the economic growth of China and the market opportunities that are evolving. What challenges do marketers and their agencies face in developing IMC programs for the Chinese market?
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China has become such an important market for most multinational companies for a number of reasons First with 13 billion people China has become one t...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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