Discuss the rise in popularity of YouTube stars such as Smosh, The Fine Brothers and PewDiePie among
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Discuss the rise in popularity of YouTube stars such as Smosh, The Fine Brothers and PewDiePie among young people. Do you think these YouTube personalities can replace more traditional celebrities such as athletes, actors/actresses, and entertainers as advertising spokespersons?
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It is not surprising that YouTube stars have become very popular among young people given the amount ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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