Discuss the role that IMC assumes in the marketing mix. That is, how is this element of
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Discuss the role that IMC assumes in the marketing mix. That is, how is this element of the mix coordinated with pricing, distribution, and product functions?
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IMC can be used to develop a brand image by focusing on the source message and media available to cr...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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