As the media environment changes, explain how this impacts the role of advertising and promotion. Why is
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As the media environment changes, explain how this impacts the role of advertising and promotion. Why is the IMC process different than it was, say, 20 years ago?
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A careful analysis of the marketplace should lead to alternative market opportunities for existing p...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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