Discuss the value of virtual reality (VR) as a way for marketers to communicate with consumers. What
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Discuss the value of virtual reality (VR) as a way for marketers to communicate with consumers. What are some of the applications of VR to integrated marketing communications? What challenges will marketers face in using virtual reality as a way to connect with consumers?
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Virtual reality is a fully immersive digital simulated environment that gives the user the feeling a...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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