Discuss the value to marketers of using a cognitive response approach to analyze consumers' reactions to and
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Discuss the value to marketers of using a cognitive response approach to analyze consumers' reactions to and processing of their advertising messages. Choose a print ad or television commercial and discuss the types of cognitive responses that it might generate using the model shown in Figure 5-9.
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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