IMC Perspective 3-1 discusses the outstanding creative work done by the Droga5 agency. Find an example of
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IMC Perspective 3-1 discusses the outstanding creative work done by the Droga5 agency. Find an example of an award-winning campaign Droga5 has created for companies/brands such as Google, Under Armour or Newcastle beer. Discuss why this campaign has been recognized for its creative excellence.
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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