The AAAA contends that advertisers should not cut their budgets during a time of recession. Explain why
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The AAAA contends that advertisers should not cut their budgets during a time of recession. Explain why advertisers usually do make cuts in marketing communications budgets during a recession. Is this likely to be an effective or ineffective strategy? Explain why.
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It seems logical to some that when sales start to decline such as in a period of recession that adve...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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