Why are so many multinational companies expanding into China? What challenges do marketers and advertising agencies face

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Why are so many multinational companies expanding into China? What challenges do marketers and advertising agencies face in developing IMC programs for the Chinese market?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Why are so many multinational companies expanding into China? What challenges do marketers and advertising agencies face

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China has become such an important market for most multinational companies for a number of reasons First with 13 billion people China has become one t...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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