The use of ads that use interracial and gay and lesbian themes appear to be on the

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The use of ads that use interracial and gay and lesbian themes appear to be on the increase. There seems to be a relaxed atmosphere regarding the use of these groups in advertising. Explain the benefits and pitfalls inherent in this strategy.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:55 AM

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The use of ads that use interracial and gay and lesbian themes appear to be on the

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A 2013 study reported on by Susan Heavey of Reuters News indicated that there are very mixed emotion...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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