Why is it important for those who work in marketing to understand and appreciate all the various
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Why is it important for those who work in marketing to understand and appreciate all the various integrated marketing communication tools and how they can be used effectively?
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In todays business world marketers use a variety IMC tools to communicate with their customers The v...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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