Discuss the difference between demographic and psychographic segmentation. Give examples of companies employing each.
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 77% (18 reviews)
Demographic segmentation is the segmenting of markets based on age income sex race etc Psychographic ...View the full answer
Answered By
PALASH JHANWAR
I am a Chartered Accountant with AIR 45 in CA - IPCC. I am a Merit Holder ( B.Com ). The following is my educational details.
PLEASE ACCESS MY RESUME FROM THE FOLLOWING LINK: https://drive.google.com/file/d/1hYR1uch-ff6MRC_cDB07K6VqY9kQ3SFL/view?usp=sharing
3.80+
3+ Reviews
10+ Question Solved
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
Question Posted:
Students also viewed these Management Leadership questions
-
Discuss the difference between benefit and demographic segmentation. Give examples of companies employing each. Is it possible for a company to employ both forms of segmentation simultaneously?
-
Give examples of companies offering cloud services.
-
Discuss the difference between budgets and standard costs. Discuss.
-
Julie is the insured on a $300,000 ordinary life insurance policy. Julie sells her life insurance policy to Ben for $20,000. Ben promptly named himself beneficiary. The policy had a cash surrender...
-
Calculate the amount of heat evolved when 3.5 104 kg of hydrogen is combusted. 2H2(g) + O2(g) 2H2O(g) H = 484 kJ
-
Discuss the value of gross domestic product and gross national income per capita as measures of market potential in international consumer markets. Refer to specific data in your answer.
-
What is a logical interface?
-
On July 1, 2010, Atwater Corporation issued $2,000,000 face value, 10%, 10-year bonds at $2,271,813.This price resulted in an effective-interest rate of 8% on the bonds. Atwater uses the...
-
Andrew is a physics student testing the rate of change of the position of objects he can throw. Given his calculations, if he throws a baseball from the top of a hill, it follows the equation...
-
10,000 lb/hr of 57API gasoline is cooled from 150 to 130F by heating 42 API kerosene from 70 to 100 F. Pressure drops of 10 psi are allowable with a minimum dirt factor of 0.004. (a) How many 2- by...
-
Marketing strategies are placing more and more effort on target marketing. What is target marketing? Give examples of companies currently employing this strategy.
-
Evaluate the Punch Dub campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was...
-
The figure is a drawing of a 3- by 18-mm latching spring. A preload is obtained during assembly by shimming under the bolts to obtain an estimated initial deflection of 2 mm. The latching operation...
-
US bank invested $10 million in GBP. The spot rate was $1,35/. The GBP/USD daily FX rate changes follow normal distribution with mean value of 0 and standard deviation of 70 basis points, so 1% of...
-
Stobin's Toys has decided to expand by opening 25 new stores. Yesterday Stobin's Toys paid a dividend of $1.25. Stobin's Toys earned $75 after flotation costs. If Stobin's cost of issuing these...
-
How can citizen science initiatives and community-based conservation efforts be leveraged to enhance public awareness, engagement, and empowerment in safeguarding global biodiversity resources for...
-
What are the key mechanisms driving speciation and extinction dynamics in the context of contemporary global biodiversity trends ?
-
Enrolled Nurses play a crucial role in healthcare delivery, and there are numerous opportunities for career growth and advancement within the field. write a report in which you explore the latest...
-
In September 2020, Australias Regional Express Ltd. announced that it had leased six Boeing 737-800 aircraft to fly the Sydney-Melbourne route. Why wouldnt Regional Express Ltd. purchase the planes...
-
KD Insurance Company specializes in term life insurance contracts. Cash collection experience shows that 20 percent of billed premiums are collected in the month before they are due, 60 percent are...
-
The first formant of your vocal system can be modeled as the resonance of an open-closed tube, the closed end being your vocal cords and the open end your lips. Estimate the frequency of the first...
-
What is meant by a primacy versus recency effect? When might an advertiser want to try and achieve each type of effect?
-
Explain some of the factors that might lead to success in increasing sales and achieving communications objectives when competitors decrease their budgets.
-
Discuss why the allocation of media dollars to digital and social media at the expense of traditional media is considered by some marketers to be a knee-jerk reaction.
-
An object is moving with an initial velocity of 4 0 m / s west. If it has a constant acceleration of 6 m / s ^ 2 due east, what is its velocity after 5 seconds? How long did it move at that time?
-
Haliburton Mills Inc. is a large producer of men's and women's clothing. The company uses standard costs for all of its products. The standard costs and actual costs for a recent period are given...
-
A block with a mass of 11 kg is placed on a inclined plane with an angle of inclination of 45 degrees. The coefficient of kinetic friction between the block and the surface is 0 . 2 . a . Calculate...
Study smarter with the SolutionInn App