Discuss the difference between demographic and psychographic segmentation. Give examples of companies employing each.
Answer to relevant QuestionsEvaluate the “Punch Dub” campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was implemented by the agency.What is an agency holding company? Discuss how the emergence of major holding companies is impacting the advertising industry as well as the entire field of integrated marketing communications. Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed advertising agencies and identify the factors that led them to switch to another agency. How might one’s social class influence their consumer behaviors? Give examples of products and/or services that might be influenced by social class standing.What is meant by encoding? Discuss how encoding differ for radio versus television commercials as well as for print.
Post your question