Summarize the creative strategy behind State Streets Fearless Girl. Explain the critical elements of this public relations
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Summarize the creative strategy behind State Street’s “Fearless Girl.” Explain the critical elements of this public relations effort. How would you build on the success of “Fearless Girl”? What would happen if the conversation became more political? Is that good or bad for the brand? What would you advise State Street to do? Explain your thinking.
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Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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