What is account planning, and what does the account planner bring to a marketing communication plan?
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What is account planning, and what does the account planner bring to a marketing communication plan?
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Account planning is a process that involves understanding the needs wants and motivations of consume...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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