When you engage in different kinds of promotions and other kinds of customer-focused campaigns, do you evaluate
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When you engage in different kinds of promotions and other kinds of customer-focused campaigns, do you evaluate them purely in a period-to- period manner (as in Lens 2), or do you look for ongoing effects that may persist over longer horizons for a given cohort?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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