Ask students to observe their friends, roommates, and co-workers for an extended period to identify an incidence
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Ask students to observe their friends, roommates, and co-workers for an extended period to identify an incidence of modeling as it relates to a celebrity. Have them note how the four conditions of modeling are met. Is the celebrity a brand endorser? How might their behavior be positive/negative for the marketers of the brands(s) that the celebrity endorses?
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The four conditions the student should include in hisher response include The consumers attention mu...View the full answer
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Muhammad Salman Alvi
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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