How does a discrepancy between the ideal state and the actual state affect consumer behavior?
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How does a discrepancy between the ideal state and the actual state affect consumer behavior?
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The difference between the ideal state and the actual state equates to problem rec...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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