When is it best to present a two-sided message versus a one-sided message?
Answer to relevant QuestionsDo humorous ads work and if so under what conditions? List the three hierarchies of attitudes, and describe the major differences among them. The American Medical Association encountered a firestorm of controversy when it agreed to sponsor a line of health care products manufactured by Sunbeam (a decision it later reversed). Should trade or professional ...Why would a marketer consider saying negative things about his or her product? When is this strategy feasible? Can you find examples of it? According to balance theory, how can we tell if a triad is balanced or unbalanced? How can consumers restore balance to an unbalanced triad?
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