How does HammacherSchlemmer use prestige and the desire to be different in its marketing effort? Give illustrations

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How does HammacherSchlemmer use prestige and the desire to be different in its marketing effort? Give illustrations from the company’s website to support your conclusions. Is this a good strategy for the company to follow? Explain.

Go to www.hammacher.com.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Jul 16, 2018 12:15 PM

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How does HammacherSchlemmer use prestige and the desire to be different in its marketing effort? Give illustrations

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HammacherSchlemmer sells unique merchandise at various ...View the full answer

Consumer Behavior Buying, Having and Being

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