Some consumers dislike ads that show starving children in Africa, because it makes them feel negative emotions
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Some consumers dislike ads that show starving children in Africa, because it makes them feel negative emotions such as sadness and guilt. What are your feelings on this type of promotional strategy? Is it manipulative to play on consumers’ emotional reactions in this context?
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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