The chapter notes that clothing chain H&M only features computer-generated models on its Website. The company drew criticism for presenting only picture-perfect people. A company spokesman defended the move by explaining that these unreal bodies would ensure that the garments remain the focus of online shoppers’ attention. What do you think of this argument – does the use of only “perfect” bodies create a problem for real shoppers?
Answer to relevant QuestionsConstruct a “consumption biography” of a friend or family member. Make a list and/or photograph his or her most favorite possessions and see if you or others can describe this person’s personality just from the ...Why does a pioneering brand have a memory advantage over follower brands? Some die-hard fans were not pleased when the Rolling Stones sold the tune “Start Me Up” for about $4 million to Microsoft that wanted the classic song to promote its Windows 95 launch. The Beach Boys sold “Good ...Give an example of an episodic memory. What is the difference between buzz and hype? How does this difference relate to the corporate paradox? Corporate paradox is not in this chapter any more. Buzz and hype appear in the summary but not in the chapter.
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