Talk to car owners and probe to see what (if any) relationships they have with their vehicles.
Question:
Talk to car owners and probe to see what (if any) relationships they have with their vehicles. How are these relationships acted on? To give you some additional insight, check out a YouTube video called I Love My Car! that originally aired on the TV show My Strange Addiction.
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All things being equal we choose the brand that has an image or even a personality consistent ...View the full answer
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Related Book For 
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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