Understanding consumer behavior is essential to the contemporary advertiser. Browse the Web sites listed below, keeping in mind what you learned about culture/subculture, social class, reference groups, family/household, and opinion leaders. Identify and describe the major social influences that enable each organization to be successful in reaching its consumers.
■ Beechnut: www.beechnut.com
■ Ben & Jerry’s: www.benjerry.com
■ CNN: www.cnn.com
■ Motorola: www.motorola.com
■ Music Television (MTV): www.mtv.com
■ Oprah: www.oprah.com

■ PetSmart: www.petsmart.com
■ Facebook: www.facebook.com
■ See’s Candies: www.sees.com
■ Google: www.google.com
■ Xbox: www.xbox.com