Describe an incident of cognitive dissonance that you (or someone you interview) felt after a significant purchase.
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Describe an incident of cognitive dissonance that you (or someone you interview) felt after a significant purchase. Discuss the feelings generated by this purchase and what happened to those feelings. For example, perhaps the purchaser felt better over time as the quality and value of the product became evident. Finally, discuss what the company could have done to make the buyer feel better during the period of cognitive dissonance.
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Imagine a scenario in which a person lets call them Alex makes a significant purchase of a highend smartphone Alex has been eagerly waiting for the la...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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