Create a profile of yourself as part of a market segment. Include the following: a. Geographic location

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Create a profile of yourself as part of a market segment. Include the following: 

a. Geographic location 

b. Gender and age 

c. Household type 

d. Income and spending habits.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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