Imagine you and your teammates are buyers for a firm such as Applebees, Dicks Sporting Goods, Hilton

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Imagine you and your teammates are buyers for a firm such as Applebee’s, Dick’s Sporting Goods, Hilton Hotels, or another company you like. Map out a logical buying process for a newtask purchase for your organization.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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