Click-through is one measure of the effectiveness of display advertising. a What is click-through? b Which factors
Question:
Click-through is one measure of the effectiveness of display advertising.
a What is ‘click-through’?
b Which factors are important in determining the click-through rate of a display advertisement?
c Is click-through a good measure of the effectiveness of display advertising?
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a A clickthrough is the action a user does in response to a display advertisement usually clicking on the advertisement directs the user to another we...View the full answer
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Related Book For 
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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