As described in the Mini-Case, Google Uses Bidding for Ads to Price Discriminate, Google uses auctions to
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As described in the Mini-Case, “Google Uses Bidding for Ads to Price Discriminate,” Google uses auctions to charge advertisers according to how much they are willing to pay to reach a target audience. What type of price discrimination is this?
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Related Book For
Managerial Economics and Strategy
ISBN: 978-0134167879
2nd edition
Authors: Jeffrey M. Perloff, James A. Brander
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