Tim Hayden was at Busch Stadium, the home of the St. Louis Cardinals when Mark McGwire hit his record breaking 70^th homerun of the season, however, he missed it as he was in line at the concession stand. He realized that his friends at home had instant replay from all every angle and all sorts of other graphics and other things that he didn’t, and surmised that this could be a reason for reduced attendance at most stadium events. However, his friends didn’t have the excitement of watching a game in person. From this “Aha!” moment, Hayden decided that a WiFi web-based application accessible to a fan’s PDA or cell phone could give them the best of both worlds

1. Was the opportunity Tim was thinking about an imitative, incremental or radical innovation strategy? 
2. For Tim, which seemed to come first thinking about creating a business, thinking about a business idea or both at once? 
3. Using the ideas in Exhibit 4.1, what were the sources of Tim's business idea? 
4. What do you think was key to Tim’s making the jump from a problem to a business opportunity?