How could marketing managers use the results from Exhibit 9-32 when making email marketing and general promotion decisions?

Exhibit 9-32

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Result History Data 7 Graph Description Annotations Process Process Show rules matching all of these conclusions: Crewneck Underwire Pants V-Neck Min. Criterion: confidence Min. Criterion Value Recommended Operators FrequentitemSets (FP-Growth) Numerical to Binominal 62% Y No. 17 12 9 NNN. 2295 25 24 23 8 22 21 20 19 18 Views Design 16 15 Select Attributes Premises Jacket Hoodie Jogger Polo V-Neck Ankde Crewneck Pants Hoodia Jacket Tank Craw Boxer Boxer Brief Resules AssociationRules 48% (Create Association Rules) Conclusion Support Confidence LaPlace Gain 0.009 0.300 0.979 0.008 0.249 0.008 0.005 0.031 0.005 0.035 0.035 0.010 Pants Pants V-Neck Crewneck Crewneck Crewneck Pants Crewneck Crewneck Crewneck Crewneck Crewneck Crewneck Crewneck Turbo Prep Auto Model Join 0.009 0.008 0.009 0.005 0.016 0.158 0.362 0.360 0.341 0.145 0.325 0.324 0.311 0.307 0.306 0.300 0.296 Deployments 42% 0.977 0.959 0.833 0.934 0.979 0.980 0.983 0.981 0.991 0.950 0.990 -0.026 0.002 0.988 0.964 -0.056 p-s -0.052 0.006 -0.093 0.004 -0.024 0.002 -0.140 Find data, operator Lift Conviction 2.769 1.274 0.004 2.293 1.187 1.859 1.087 1.487 1.186 1.481 1.400 1.148 1.042 1.121 -0.053 -0.051 -0.452 0.009 1.335 -0.182 0.009 1.335 Generate Attributes 0.010 0.002 -0.042 0.002 -0.048 0.002 0.001 -0.029 -0.091 0.003 0.003 37% 1.332 1.120 1.183 1.278 1.098 1.260 1.091 1.255 1.089 1.234 1.081 1.074 1.214 100% Filter Examples All Studio EX> 33%