Adidas, ranked after Nike in the global market for athletic footwear, wants to conduct marketing research to

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Adidas, ranked after Nike in the global market for athletic footwear, wants to conduct marketing research to find out how to increase its market share. Conduct research online to identify the environmental factors that would affect achieving such a goal for adidas.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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