You are conducting a marketing research project for Starbucks Coffee. Research online to determine the main factors

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You are conducting a marketing research project for Starbucks Coffee. Research online to determine the main factors affecting consumer preference for certain coffee brands. Also, determine the current performance of Starbucks coffee with respect to the whole industry.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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